Monday, February 6, 2012

Sponsor Mentions


Sponsorship Guidelines
Sponsor “mentions” provide companies and non-profits a unique way to promote, educate and inform listeners about their cause. The website and Facebook present additional means to reach a broad marketplace.

Our costs include bandwidth and music licensing fees that we must be covered on a monthly basis. Underwriting allows us the opportunity to recoup these costs and provide a music intensive product for all to enjoy.

All mentions will be kept under 20 seconds.
We request at least one week notice to produce and log all mentions.
All mentions will be subject to the approval of our Programming Board.
We follow the basic standards of other similar entities such as National Public Radio criteria.

On-air sponsorship language generally must be:
noncommercial in nature
entirely factual and value-neutral
free of qualitative or comparative statements.

Underwriting credits may include:
a description of products or services, including brand names
the location of underwriter, products or services
a description of key or target markets
long-standing slogans that identify the underwriter’s business
a telephone number or website address, but not a “call to action.”

We reserve the right to refuse any underwriting it deems to be offensive to our listeners.

Plan Options:

Mentions (per day) Total Cost

One Day 12 12 $100
Week 12 84 $500
Two weeks 12 168 $1,000
Three Weeks 12 252 $1,500
Full Month 12 360 $2,000

For annual plans, or questions about the Sarnoff Channel please email: joe@lessarnoff.org

All Plan options include sponsor mention on the website, and Facebook.