A Gifted Radio Personality
October 5, 2009 by Stan Mak
Filed under Memories of Les
In the late 70’s, FM radio was in its nascent stage. Some of the folks who got involved with FM stations saw doing something different than AM as an appealing idea. Very few if any at that time were thinking about getting their hands on a pot of gold at the end of the rainbow. The idea wasn’t about money; it was about trying something different on the radio.
At that early development of FM programming, pioneers like Les Sarnoff brought different approaches to radio announcing that became the hallmarks on FM. With Sarnoff, radio listeners were treated to a refreshing on-air style that was friendly and relatable, casual and genuine, smart and sensible. Sarnoff’s contribution goes beyond making KINK an important radio brand. His endearing persona created a deep bond with thousands and thousands of Portlanders that is unique in radio.
I consider myself being very fortunate and blessed to have worked with a gifted radio personality like Sarnoff. May our memories of Les live on.
